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Trader Joe's Is Now Selling This Super Popular Burger Brand

More plant-based options? Yes, please!

Trader Joe's has great news for vegetarians and people looking to lower their meat consumption. The grocery store is now selling the Impossible Burger for all your plant-based recipe needs.

Starting today, July 27, Impossible "burger" grounds are now available at more than 5,000 grocery stores across the country, including TJ's as well as grocery chains like Kroger. At Trader Joe's, the Impossible burger grounds cost $7.99 for a 12-ounce package. That's likely more than you'd pay per pound for ground beef, but if you're looking to cut down on your meat consumption (whether for health or for ethical reasons), it may be worth it.

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What is the Impossible Burger made of?

Soy and potato protein make up this plant-based meat alternative. The Impossible Burger is also gluten-free and a good source of iron thanks to heme, which is what gives it that meaty taste and appearance.

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What does the Impossible Burger taste like?

If you haven't tried it yet, the Impossible Burger really does taste like beef. We tested it against Beyond, Lightlife, and Trader Joe's private-label protein patties, and Impossible was the best-tasting of the bunch.

And the best part is that because it's sold as a ground meat substitute, rather than in patty form, you can use Impossible in any ground beef recipes, not just to make burgers. Plant-based tacos and lasagna? Yes, please!

The new announcement is a win for TJ's shoppers, and it shows just how popular the plant-based trend is becoming. Expect to see more plant-based options on store shelves soon.

And when you're cooking up that Impossible ground, be sure to use these 52 Life-Changing Kitchen Hacks That'll Make You Enjoy Cooking Again.

Meghan De Maria
Meghan De Maria is a senior editor at Eat This, Not That!, specializing in food, product, and restaurant coverage. Read more about Meghan