Skip to content

The One Alcohol That's Down a Whopping $2 Billion In Sales

With no large group gatherings, no one is buying as much of this bubbly alcohol.

When stay-at-home mandates were placed on states at the beginning of the coronavirus pandemic, large gatherings halted. The virus spreads through the air from one person to another. So no one got together in groups of 10 or more, and restaurants closed their dining rooms. Many are still operating with limited capacities or only outdoor seating.

So because weddings, parties, and other events were postponed or canceled recently, the Champagne industry in France has lost about $2 billion in sales this year, according to the Associated Press.

Related: Drake Releases a $550 Bottle of Champagne

"Champagne has never lived through anything like this before, even in the World Wars," Anselme Selosse, part of Jacques Selosse Champagnes, told the news outlet. "We have never experienced … a sudden one-third fall in sales. Over one hundred million bottles unsold."

The abrupt loss in sales could mean a rebranding of the drink is coming to get people to see it differently. Champagne, like sauvignon blanc, chardonnay, merlot, and others, doesn't contain more than about 2 to 4 grams of carbs. This makes it a great option to sip on if you're looking for ways to lose weight. FYI, for the best low-carb option, go with the drier Extra Brut Champagne, which only has about 1 gram. In addition, it is made without any extra sugar and many times, organically.

Still, this year's champagne sales losses could force the industry in France to move toward other winemaking.

"Even if the bars and the nightclubs are closed for five years, we don't plan on missing out on customers … There will be a very big change to our marketing that highlights the grandeur of our wines," Paul-Francois Vranken, the founder of Vranken-Pommery Monopole, told the AP. "It should not be forgotten that (champagne) has lived through every single war…But with the other crises, there was a way out. For now, there is no way out — unless we find a vaccine."

If you're craving a glass of something bubbly — don't rule out the champagne. Here are The Best Champagnes for Under $20.

Amanda McDonald
Amanda is a staff writer for Eat This, Not That!. Read more about Amanda